Following the success of fundraising for UNHCR, and within the framework of UNICEF's most important activity annually,7 km race for the good treatment.
We were commissioned to develop a happening in favor of children.
We call it: The Art of Good Treatment.
Was developed in two parts, the first a public call for young artists who wanted to make pieces that decorate the Stand of Unicef, more than 20 young creators attended this call and together they made the pieces for the stand we had in the race.
TO ENHANCE POSITIVE VALUES AS TO PROPOSE THIS CHILD ABUSE CAMPAIGN BY ACTION; PERSONAL EXPERIENCE AND CO-CREATION IMPLEMENT FORMULAS THAT ACTIVATE PARENT AWARENESS AND HELP CHILDREN TO EMPOWER THEIR SPACE AS INDIVIDUALS
WE DO NOT ATTACK THE PROBLEM FROM THE NEFAST OF REALITY, WE BELIEVE IN THE SOWING OF VALUE AS A GENERATOR OF COYUNTURAL CHANGES.
Two experiences of public awareness, through art participative through creative activities, carried out by the families, that leave as residual content, a reflection in the people who make them.
These experiences have been conceived as a whole from the action, based on our three verbs that lead to the massive diffusion of the message.
* Increase the number of taxpayers to Unicef.
* Sensitize society against the situations of daily violence suffered by children and adolescents.
* Empower children and adolescents to be promoters of attitudes and behaviors that respect their dignity and integrity.
In the partner affiliation space at Unicef, we have "The artist's workshop" (body paint), which turned the attendees who wanted it into works of art which were immortalized by a photographer (it was not a solo activity for Children were invited to the whole family to be part of the portrait), the public could choose their frames and filters to customize the portrait. The pieces were delivered with a picture that contained values of the campaign.
These snapshots were delivered the same day for free to people who wanted to become members of Unicef.